Master of Business Administration in Marketing
August 27, 2026 2026-08-27 8:26Master of Business Administration in Marketing
A specialized graduate program designed to prepare professionals to develop, manage, and lead strategic marketing initiatives in competitive business environments. The program integrates advanced business administration principles with marketing strategy, consumer behavior, digital marketing, brand management, market research, customer analytics, and integrated communication.
Master of Business Administration in Marketing
US$ 5,940
36 Credit Hours
18 Months
9–12 Months
3 Credit Hours
US$ 5,940
Lead Strategic Marketing Initiatives
Integrate advanced business administration principles with marketing strategy, consumer behavior, digital marketing, brand management, market research, customer analytics, and integrated communication.
The Master of Business Administration in Marketing is a specialized graduate program designed to prepare professionals to develop, manage, and lead strategic marketing initiatives in competitive business environments. The program integrates advanced business administration principles with marketing strategy, consumer behavior, digital marketing, brand management, market research, customer analytics, and integrated communication.
Students examine contemporary marketing challenges through strategic planning, data analysis, consumer insights, emerging technologies, and innovative marketing practices. The curriculum emphasizes customer value creation, market positioning, brand development, digital transformation, ethical marketing practices, and the use of analytics to support effective business decisions.
Graduates develop advanced competencies in marketing leadership, strategic planning, customer relationship management, market analysis, and business development, preparing them for careers in corporations, consulting firms, advertising agencies, technology companies, nonprofit organizations, government agencies, and entrepreneurial ventures.
Master of Business Administration in Marketing
18 Months — Traditional Learning Track
9–12 Months — Fast-Track Learning Program
3 Credit Hours per Course
US$ 5,940
Exclusive of applicable University administrative fees
Required Courses
The Master of Business Administration in Marketing requires 36 total credits.
| Course No. | Course Title | Credits |
|---|---|---|
| MKT 6000 | Foundations of Marketing Management and Business Strategy | 3 |
| MKT 6010 | Consumer Behavior and Market Research | 3 |
| MKT 6020 | Strategic Marketing Management | 3 |
| MKT 6030 | Digital Marketing and Emerging Technologies | 3 |
| MKT 6040 | Brand Management and Integrated Marketing Communication | 3 |
| MKT 6050 | Customer Relationship Management and Experience Strategy | 3 |
| MKT 6060 | Sales Management and Business Development | 3 |
| MKT 6070 | Marketing Analytics and Research Methods | 3 |
| MKT 6080 | International Marketing and Global Market Strategy | 3 |
| MKT 6090 | Marketing Leadership, Innovation, and Competitive Strategy | 3 |
| MKT 6100 | Master's Thesis | 6 |
| Total Credits | 36 | |
Course Descriptions
Select a course to view its description.
MKT 6000 – Foundations of Marketing Management and Business Strategy
Introduces advanced concepts in marketing management and business strategy. Students examine marketing principles, strategic decision-making, competitive positioning, and the role of marketing in organizational success.
MKT 6010 – Consumer Behavior and Market Research
Explores consumer decision-making processes, psychological and social influences on purchasing behavior, market segmentation, research methods, and techniques for understanding customer needs.
MKT 6020 – Strategic Marketing Management
Examines strategic marketing planning, market analysis, competitive strategy, product development, pricing decisions, distribution strategies, and methods for creating sustainable market advantage.
MKT 6030 – Digital Marketing and Emerging Technologies
Focuses on digital marketing strategies, social media marketing, online customer engagement, marketing technologies, content strategy, and data-driven approaches for reaching modern consumers.
MKT 6040 – Brand Management and Integrated Marketing Communication
Analyzes brand development, brand positioning, advertising, public relations, promotional strategies, and integrated communication approaches for building strong organizational identities.
MKT 6050 – Customer Relationship Management and Experience Strategy
Examines customer relationship strategies, customer experience design, loyalty development, service management, and methods for building long-term customer value.
MKT 6060 – Sales Management and Business Development
Explores sales strategy, sales leadership, negotiation, relationship selling, account management, business development, and techniques for improving organizational revenue performance.
MKT 6070 – Marketing Analytics and Research Methods
Develops advanced skills in marketing research, data analysis, consumer analytics, forecasting, performance measurement, and evidence-based marketing decision-making.
MKT 6080 – International Marketing and Global Market Strategy
Examines global marketing environments, international consumer behavior, market entry strategies, cross-cultural marketing, and approaches for managing brands in international markets.
MKT 6090 – Marketing Leadership, Innovation, and Competitive Strategy
Develops leadership skills in marketing management, innovation strategy, organizational change, strategic execution, and creating competitive advantage through marketing initiatives.
MKT 6100 – Master's Thesis
Students complete an original research thesis addressing a significant issue in marketing management, consumer behavior, digital marketing, brand strategy, or market development. Under faculty supervision, students conduct research, analyze marketing challenges, and develop evidence-based recommendations for improving organizational performance.
Career Opportunities
Graduates are prepared for strategic, managerial, analytical, and leadership positions in marketing and business development.
Employment Sectors
Graduates may pursue employment in corporations and multinational companies, advertising and marketing agencies, technology companies, e-commerce organizations, financial services companies, retail and consumer goods industries, healthcare organizations, hospitality and tourism companies, manufacturing industries, consulting firms, media and communications organizations, government agencies, nonprofit organizations, education and training institutions, professional services firms, startups and entrepreneurial ventures, international business organizations, and market research organizations.
Ready to Lead in Marketing?
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