Bachelor of Business Administration
September 28, 2026 2026-09-28 9:06Bachelor of Business Administration
An interdisciplinary undergraduate degree designed to provide students with comprehensive knowledge of business principles, management practices, organizational leadership, entrepreneurship, economics, finance, marketing, operations, and strategic decision-making. The curriculum integrates business theory and practical applications to prepare students for leadership and administrative roles in diverse organizational environments.
Bachelor of Business Administration (BBA)
US$ 7,360
3–4 Years — Traditional Learning Track
9–12 Months — Fast-Track Learning Program
3–4 Years
9–12 Months
3 Credit Hours
US$ 7,360
Prepare for Leadership in Business and Management
An interdisciplinary program integrating core business disciplines — accounting, economics, finance, marketing, management, business law, information systems, operations, entrepreneurship, project management, and strategic management.
The Bachelor of Business Administration (BBA) is an interdisciplinary undergraduate degree designed to provide students with comprehensive knowledge of business principles, management practices, organizational leadership, entrepreneurship, economics, finance, marketing, operations, and strategic decision-making. The curriculum integrates business theory and practical applications to prepare students for leadership and administrative roles in diverse organizational environments.
Students develop critical thinking, analytical, communication, research, problem-solving, and decision-making skills while examining business operations, organizational behavior, financial management, marketing strategies, human resource development, information systems, entrepreneurship, and global business practices. The program emphasizes ethical leadership, innovation, professional responsibility, and the ability to analyze complex business challenges in competitive environments.
The program integrates core business disciplines, including accounting, economics, finance, marketing, management, business law, information systems, operations management, entrepreneurship, project management, and strategic management. Students gain practical knowledge of business planning, organizational development, competitive strategies, customer relationships, financial decision-making, and sustainable business practices.
Graduates are prepared for careers in business management, entrepreneurship, corporate administration, consulting, finance, marketing, operations, human resources, international business, and public-sector organizations. The program also provides strong preparation for graduate studies in business administration, management, finance, marketing, entrepreneurship, economics, and related fields.
Bachelor of Business Administration (BBA)
3–4 Years — Traditional Learning Track
9–12 Months — Fast-Track Learning Program
3 Credit Hours per Course
US$ 7,360
Exclusive of applicable University administrative fees
Required Major Courses
The major consists of coursework in business administration foundations, management, economics, accounting, finance, marketing, organizational behavior, human resources, business communication, business law and ethics, entrepreneurship, operations management, information systems, international business, research methods, strategic management, leadership, project management, and professional practice. Students also complete the University's General Education requirements together with approved elective coursework.
| Course No. | Course Title | Credits |
|---|---|---|
| BBA 3000 | Introduction to Business Administration | 3 |
| BBA 3010 | Principles of Management | 3 |
| BBA 3020 | Business Economics | 3 |
| BBA 3030 | Financial Accounting Fundamentals | 3 |
| BBA 3040 | Business Finance | 3 |
| BBA 3050 | Marketing Management | 3 |
| BBA 3060 | Organizational Behavior | 3 |
| BBA 3070 | Human Resource Management | 3 |
| BBA 3080 | Business Communication | 3 |
| BBA 3090 | Business Law and Ethics | 3 |
| BBA 3100 | Entrepreneurship and Innovation | 3 |
| BBA 3110 | Operations Management | 3 |
| BBA 3120 | Management Information Systems | 3 |
| BBA 3130 | International Business | 3 |
| BBA 3140 | Business Research Methods | 4 |
| BBA 3150 | Strategic Management | 3 |
| BBA 3160 | Leadership and Organizational Development | 3 |
| BBA 3170 | Project Management | 3 |
| BBA 3180 | Business Internship | 3 |
| BBA 3190 | Business Administration Capstone Seminar | 6 |
| Total Credits | 64 | |
Course Descriptions
Select a course to view its description.
BBA 3000 – Introduction to Business Administration
Introduces students to the fundamental concepts, principles, and practices of business administration. Students explore major business functions, organizational structures, entrepreneurship, management processes, business environments, and the role of businesses in local and global economies.
BBA 3010 – Principles of Management
Examines essential management theories and practices, including planning, organizing, leading, controlling, decision-making, and resource management. Students analyze managerial responsibilities and approaches used to improve organizational performance.
BBA 3020 – Business Economics
Introduces economic concepts relevant to business decision-making. Topics include supply and demand, market structures, economic indicators, competition, pricing strategies, and the relationship between economic conditions and business performance.
BBA 3030 – Financial Accounting Fundamentals
Provides an introduction to accounting principles and financial reporting. Students learn financial statement preparation, accounting concepts, transaction analysis, and the use of accounting information for business decisions.
BBA 3040 – Business Finance
Examines financial management principles, including financial planning, investment decisions, capital structure, budgeting, risk analysis, and financial performance evaluation within organizations.
BBA 3050 – Marketing Management
Explores marketing principles, consumer behavior, market research, branding, promotion, pricing, distribution, and marketing strategy development in competitive business environments.
BBA 3060 – Organizational Behavior
Studies individual and group behavior within organizations. Topics include motivation, communication, leadership, teamwork, organizational culture, conflict management, and workplace effectiveness.
BBA 3070 – Human Resource Management
Examines the management of organizational employees through recruitment, selection, training, performance management, compensation, employee relations, and workforce development strategies.
BBA 3080 – Business Communication
Develops professional communication skills required in business environments. Students practice written, verbal, digital, and interpersonal communication for organizational effectiveness.
BBA 3090 – Business Law and Ethics
Introduces legal principles affecting business operations, including contracts, corporate responsibility, regulatory requirements, ethical decision-making, and professional conduct.
BBA 3100 – Entrepreneurship and Innovation
Examines entrepreneurial concepts, opportunity identification, business planning, innovation processes, start-up development, and strategies for creating sustainable enterprises.
BBA 3110 – Operations Management
Studies the management of business operations, including production systems, quality management, supply chains, process improvement, resource allocation, and operational efficiency.
BBA 3120 – Management Information Systems
Introduces information systems used to support business operations and decision-making. Topics include business technology, databases, digital systems, data management, and organizational information strategies.
BBA 3130 – International Business
Examines global business environments, international markets, globalization, multinational enterprises, international trade, cultural differences, and strategies for operating across borders.
BBA 3140 – Business Research Methods
Introduces research methods used in business studies. Students develop skills in research design, data collection, analysis, interpretation, academic writing, and ethical research practices.
BBA 3150 – Strategic Management
Examines strategic planning, competitive advantage, organizational analysis, strategy formulation, implementation, and evaluation. Students analyze how organizations develop long-term success.
BBA 3160 – Leadership and Organizational Development
Develops leadership skills related to organizational change, employee development, decision-making, leadership styles, and improving organizational effectiveness.
BBA 3170 – Project Management
Introduces project management concepts including project planning, scheduling, budgeting, risk management, teamwork, stakeholder management, and project evaluation.
BBA 3180 – Business Internship
Provides supervised professional experience in business organizations. Students apply business knowledge and skills in workplace environments while developing professional competencies.
BBA 3190 – Business Administration Capstone Seminar
Serves as the culminating experience of the program. Students integrate business theory and practice through a comprehensive research or applied project demonstrating analytical, strategic, and professional competence in business administration.
Career Opportunities
Graduates are prepared for careers in business management, entrepreneurship, corporate administration, consulting, finance, marketing, operations, human resources, and international business.
Employment Sectors
Graduates may find employment in private corporations, financial institutions, consulting organizations, international companies, government agencies, entrepreneurship and start-up ventures, nonprofit organizations, retail and service industries, manufacturing organizations, technology companies, business development organizations, and educational institutions.
Ready to Lead in Business and Management?
Build the analytical, strategic, and leadership skills needed to succeed in business, management, and entrepreneurship. Take the next step toward a career in business administration or graduate study.
Apply for This Program →
