Master of Business Administration in Customer Relationship Management
August 26, 2026 2026-08-26 2:08Master of Business Administration in Customer Relationship Management
A specialized graduate program designed to prepare professionals to develop, manage, and lead customer-focused strategies that enhance organizational performance and competitive advantage. The program integrates advanced business administration principles with customer experience management, marketing strategy, consumer behavior, relationship analytics, digital engagement, service management, and organizational leadership.
Master of Business Administration in Customer Relationship Management
US$ 5,940
36 Credit Hours
18 Months
9–12 Months
3 Credit Hours
US$ 5,940
Lead Customer-Focused Strategies
Integrate advanced business administration principles with customer experience management, marketing strategy, consumer behavior, relationship analytics, digital engagement, service management, and organizational leadership.
The Master of Business Administration in Customer Relationship Management is a specialized graduate program designed to prepare professionals to develop, manage, and lead customer-focused strategies that enhance organizational performance and competitive advantage. The program integrates advanced business administration principles with customer experience management, marketing strategy, consumer behavior, relationship analytics, digital engagement, service management, and organizational leadership.
Students examine customer relationship strategies, customer experience design, data-driven marketing, service innovation, brand management, sales leadership, customer analytics, and technology-enabled relationship management. The curriculum emphasizes building long-term customer value, improving organizational responsiveness, strengthening customer loyalty, and developing strategies that support sustainable business growth.
Graduates develop advanced competencies in customer strategy, marketing leadership, business analytics, communication, and relationship management, preparing them for careers in customer experience management, marketing leadership, sales management, consulting, business development, service industries, technology organizations, and executive management roles.
Master of Business Administration in Customer Relationship Management
18 Months — Traditional Learning Track
9–12 Months — Fast-Track Learning Program
3 Credit Hours per Course
US$ 5,940
Exclusive of applicable University administrative fees
Required Courses
The Master of Business Administration in Customer Relationship Management requires 36 total credits.
| Course No. | Course Title | Credits |
|---|---|---|
| CRM 6000 | Foundations of Customer Relationship Management | 3 |
| CRM 6010 | Consumer Behavior and Customer Insights | 3 |
| CRM 6020 | Strategic Marketing Management | 3 |
| CRM 6030 | Customer Experience Design and Service Management | 3 |
| CRM 6040 | Customer Analytics and Data-Driven Decision Making | 3 |
| CRM 6050 | Digital Marketing and Customer Engagement Strategies | 3 |
| CRM 6060 | Sales Management and Relationship Development | 3 |
| CRM 6070 | Business Research Methods and Customer Intelligence | 3 |
| CRM 6080 | Brand Management and Customer Loyalty Strategies | 3 |
| CRM 6090 | Strategic Leadership and Relationship Management | 3 |
| CRM 6100 | Master's Thesis | 6 |
| Total Credits | 36 | |
Course Descriptions
Select a course to view its description.
CRM 6000 – Foundations of Customer Relationship Management
Introduces the principles, theories, and practices of customer relationship management. Students examine customer-centered business strategies, relationship-building approaches, customer value creation, and the role of CRM in organizational success.
CRM 6010 – Consumer Behavior and Customer Insights
Explores consumer decision-making, psychological and social influences on purchasing behavior, customer expectations, market segmentation, and methods for understanding customer needs and preferences.
CRM 6020 – Strategic Marketing Management
Examines advanced marketing strategies, market positioning, competitive analysis, integrated marketing approaches, and methods for creating customer value in changing business environments.
CRM 6030 – Customer Experience Design and Service Management
Focuses on designing exceptional customer experiences through service innovation, customer journey mapping, service quality management, and strategies for improving customer satisfaction and retention.
CRM 6040 – Customer Analytics and Data-Driven Decision Making
Develops skills in customer data analysis, customer segmentation, predictive analytics, performance measurement, and the use of information systems to support strategic customer decisions.
CRM 6050 – Digital Marketing and Customer Engagement Strategies
Examines digital platforms, social media engagement, online customer communities, digital communication strategies, marketing technologies, and approaches for building strong customer relationships in digital environments.
CRM 6060 – Sales Management and Relationship Development
Explores sales strategy, account management, relationship selling, negotiation, customer acquisition, retention strategies, and leadership practices for managing sales teams.
CRM 6070 – Business Research Methods and Customer Intelligence
Provides advanced research methods for analyzing customer behavior, market trends, customer satisfaction, competitive intelligence, and evidence-based CRM decision-making.
CRM 6080 – Brand Management and Customer Loyalty Strategies
Examines brand development, brand positioning, customer loyalty programs, relationship marketing, reputation management, and strategies for strengthening long-term customer connections.
CRM 6090 – Strategic Leadership and Relationship Management
Develops leadership skills for managing customer-focused organizations, including strategic planning, organizational culture, stakeholder communication, team leadership, and customer-oriented business transformation.
CRM 6100 – Master's Thesis
Students complete an original research thesis addressing a significant issue in customer relationship management, marketing strategy, customer experience, or business performance. Under faculty supervision, students conduct research, analyze customer-related challenges, and develop evidence-based recommendations for improving organizational effectiveness.
Career Opportunities
Graduates are prepared for leadership, analytical, marketing, and customer strategy positions across customer-focused industries.
Employment Sectors
Graduates may pursue employment in retail and consumer goods companies, financial services organizations, banking and insurance industries, technology and software companies, telecommunications, healthcare, hospitality, e-commerce, marketing agencies, consulting firms, professional services, manufacturing, government service organizations, nonprofit organizations, education, customer experience technology firms, multinational corporations, and startups.
Ready to Build Customer-Centric Organizations?
Explore the Master of Business Administration in Customer Relationship Management and take the next step toward leadership in customer strategy, experience management, and business growth.
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